Social Research


One of the most common technics of data collection is surveying. It is a set of standardized technics used to collect data on individuals, groups and societies. It is also a way to obtain information about the views, beliefs, opinions, behaviors and characteristics of a group of a statistical population through research.

 Obviously, the main tool in this method is the questionnaire. It is one of the best methods available to researchers who are keen to gather basic data to describe large populations that cannot be directly observed. A precisely selected sample can provide a group of respondents whose characteristics reflect the characteristics of the larger population. It is also a good tool for measuring attitudes and orientations. Surveys can be used for descriptive and exploratory purposes and often in this type of research, data is analyzed by descriptive and inferential statistical methods.


A closed-ended questionnaire is one of the important data collection tools in quantitative and survey research. Due to the specialized method in quantitative research, this service is provided by researchers in Negah Scientific publisher. It also provides the following services:
  • Designing an online questionnaires based on the research requirements and its theoretical background
  • Preliminary study: Validity and reliability testing of questionnaires 
  • Population definition and sample selection
  • Web-based service designed for setting up, running, and analyzing online questionnaires
Statistical Analysis

Statistical analysis is used as a tool for the process of analyzing and interpreting data in quantitative research, which forms a large part of research in the fields of social sciences, medicine, management, engineering, and other fields as well.. Statistical analysis requires a great deal of knowledge and experience in research as well as in mathematics and statistics. Negah Scientific Publisher relies on its experts in statistical analysis to provide services to researchers and authors.
Qualitative Research

Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. Qualitative research is designed and implemented aiming at a deeper understanding of the subject, so as collect data to gain more comprehensive understanding of the subject. As  Strauss stated what we mean by qualitative research is any kind of research that yields findings obtained in non-statistical and quantitative ways (Strauss, 2006: 17). It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem. Qualitative research uses its own data collection technics, including  individual interviews, focus groups, participatory observation, documentation, open-ended and semi-open-ended questionnaires to understand and explain complex social and scientific phenomena. Negah Scientific publisher, relying on its professional research team, conducts qualitative research using the following strategies:

  • Grounded theory
  • Phenomenology
  • Ethnography
  • Discourse analysis
  • Content analysis
  • Semiotics

Negah Scientific publisher offers services for designing and implementing various data collection and using different methods of analysis in qualitative research as follows:
  • Semi-structured and in-depth focused individual interviews
  • Semi-structured and in-depth focused group interviews
  • Structured observation
  • Quantitative and qualitative content analysis
  • Qualitative data analysis